Social Media Marketing

In 18 years, MySpace was the first social network to reach one million users. This marked a dramatic increase in interactive digital channels that took social media to levels beyond television and radio.

Marketers are developing strategies to capitalize on the competitive advantage of engaging with social media users as they trend upwards. You can Buy Social Media Accounts like Buy Facebook Accounts, Buy Twitter Accounts, Buy Gmail Accounts and other social media accounts that help you to Earn Money through Digital Marketing. 

Social media marketing (also called digital marketing or e-marketing), is the use social media platforms (platforms where users create social networks and share information) to build a company's brand and increase sales. It also drives website traffic. Social media marketing (SMM), in addition to providing businesses with a means to reach existing customers and make new connections, has purpose-built data analytics which allow marketers to track their success and find more ways to engage.

Social Media Marketing: Why is it so powerful?

The incredible social media capabilities in three core marketing areas, connection, interaction and customer data, are the driving force behind social media marketing (SMM).

Connection: Social media allows businesses to connect to customers in new ways. There are also a wide range of avenues for connecting with target audiences, from content platforms (like YouTube), social sites (like Facebook), and microblogging services (like Twitter).

Interaction: Businesses can leverage free advertising opportunities through eWOM (electronic Word-of-mouth), recommendations between potential and existing customers. These interactions are not only a powerful driver for consumer decisions but they can also be measured because they occur on social media. Businesses can, for example, measure their "social equity", which is a term that refers to the return on investment (ROI) of their social media marketing campaigns (SMM).

Customer data: A well-designed plan for social media marketing (SMM), can provide another valuable resource to improve marketing results: customer data. Instead of being overwhelmed by big data's 3Vs (volume, variety and velocity), SMM tools can extract customer data, turn it into market analysis, or even crowdsource new strategies.

How social media marketing works

Social media platforms such as Instagram, Twitter, and Facebook have revolutionized the way that we communicate with each other and how businesses can influence consumer behavior. From promoting content that encourages engagement to extracting demographic and geographic information that helps messaging resonate with users, to enabling them to promote content that generates engagement.

SMM Action Plan: A more targeted social media marketing strategy (SMM) will yield greater results. Hootsuite is a leader in social media management software and recommends this action plan.

To align SMM goals with business objectives

Find out about your target customers (age, location and income, job title, industry and interests).

Do a competitive analysis of your competitors (successes, failures).

Examine your current SMM (successes, failures).

Create a calendar for SMM content delivery

Create best-in-class content

Monitor performance and adjust SMM strategy if necessary

Customer Relationship Management: Social media marketing offers many advantages over traditional marketing. SMM allows for targeted customer relationship management tools (CRM). These include both customer-to customer and firm-to customer interactions. SMM, on the other hand, can track customer value directly (through purchase activity) or indirectly (through product refers). Traditional marketing tracks customer value primarily through capturing purchase activity.

Shareable Content: Businesses have the option to use the increased interconnectedness of SMM to create "sticky" (or attractive) content. This is content that attracts customers, makes them purchase products and encourages them to share it. This type of word-of mouth advertising can reach an otherwise unaccessible audience and also has the implicit endorsement by someone the recipient trusts. It is one of the most effective ways social media marketing can drive growth.

Earned media: SMM is a form of social media marketing that allows businesses to reap the rewards of another type of earned media. This term refers to brand exposure through any other method than paid advertising. Customer-created product reviews, and recommendations are examples of earned media.

Viral Marketing: This is another SMM strategy that relies upon the audience to create the message. It's a sales technique that aims to stimulate word-of mouth product information. It is easy to promote sales by sharing a marketing message with the public beyond the target audience.

Segmentation of Customers: Since customer segmentation is more precise in social media marketing (SMM), than with traditional marketing channels, companies can make sure they target the right audience with their marketing efforts.

Social Media Marketing: Advantages and Drawbacks

Any business can benefit from targeted social media marketing (SMM), which instantly reaches a wide range of target audiences.

However, SMM campaigns can expose a company to attack just like any other social media content. A viral video that claims a product causes injury or illness must be investigated immediately, regardless of whether the claim is true. False viral content can cause consumers to be less inclined to buy in the future, even if the company is able to correct the situation.